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• Published on: 1801
• Binding: Paperback

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful.
Making the most of Twitter
By Tarot Scribe
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.AX

10 of 10 people found the following review helpful.
Just the right book to power up brands with Twitter
By Rolf Dobelli
Comm's book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm's book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

4 of 4 people found the following review helpful.
Twitter Power Review by www.customerfuturology.com
By Paul Hopkins
Riding on the wave of the Twitter phenomena, online celebrity Joel Comm has written this book to give his readers an insight into how to develop their Twitter profile and gain those valuable followers.If you are not a user of Twitter either as a personal user or a business looking to dip their toe in the water of social media, this book covers everything. Starting from the basics, this book explains how to open a Twitter account, get the look and feel right with adding your own background, profile picture and any external links you may have. Even though Twitter is very easy to use and quite clearly laid out, I would imagine some people may find this useful.As the book progresses it clearly outlines to you the does and dont's of managing your Twitter profile from how to build your followers in the right way and how to tweet, which is vital if you are going to both maintain your existing followers and acquire new followers.One of the chapters explains about some of the various different types of apps available to use in for managing your Twitter profile, tweets, retweets and how to track tweeted links.Primarily written for businesses but for personal users of Twitter there is a good chapter on Twitter monitoring or `listening' as I like to call it. It explains how to use the search.twitter.com function and then explains how to engage in conversations with those tweeters.Would I suggest reading it?Overall it is a good book and purveys Joel's enthusiasm for the subject and more so the Internet. It is best for those coming fresh to Twitter, it is not really for those that currently have accounts, or those people that have read about such corporate successes like; @comcastcares, @southwestair, @btcare and @easyJetcare.

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