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• Published on: 1701
• Binding: Paperback

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful.
Useless
By Orlando Uberto
This book is cheap rubbish, un-scientific and bad divulgative pop-science. I binned it before finishing it

16 of 19 people found the following review helpful.
Sales pitch
By Mandog
Be aware that Michael Merzenich has something to sell - namely his brain training programme. While he offers tips on how to stay young in your daily life, he's clear that you should also be paying a subscription to his online service. He never explains quite what approach the programme takes and why it's so special.He makes amazing claims for the benefits of his own brand of brain training. It gets people with severe cognitive impairments leading normal lives. It staves off Alzheimer's. The programme's being going for decades and if it really had such outstaning effects, wouldn't we all be doing it by government order?His account of how he came to set up a company leaves a sour taste. Initial research - apparently funded by his university - showed he had something that might really help kids with learning difficulties. So he rushed to take out a bunch of patents and set up a private enterprise.That said, Merzenich has done detailed, exacting work on brain function and how and why it declines. The book has insights such as that brains are still plastic well into old age, and that people drive their own decline by making what they consider to be sensible adjustments to their behaviour.

5 of 6 people found the following review helpful.
Boring
By Carmen
Bought it after a TV talk. We have seen everything worth seeing in the TV talk. The book does not add more information.

See all 12 customer reviews...